Code of Ethics Paper Essay

As per Cancer Treatment Center of America (2013), since 1988, Cancer Treatment Centers of Americaâ ® (CTCA) has been helping patients win the battle against disease utilizing cutting edge innovation and a customized approach (About Us). Every medical clinic gives cutting edge malignant growth treatment by a committed group of oncologists, specialists and other wellbeing specialists. They offer an inviting situation, where patients and their relatives can discover far reaching malignancy care under one rooftop. The vision of the CTCA is to be perceived and trusted by individuals living with malignant growth as the head place for mending and expectation. The authoritative objectives of the CTCA are to profit the patient by giving amazing and imaginative treatments to recuperate the entire individual, improve personal satisfaction and reestablish trust. Authoritative objectives As per Cancer Treatment Centers of America (2013), â€Å"You and your mending are at the focal point of our souls, brains and activities, consistently. We rally our group around you, conveying sympathetic, integrative disease care for your body, mind and spirit† (Cancer Experts Who Care). Authoritative objectives that are inside the Cancer Treatment Centers of America (CTCA) are to furnish quiet consideration with, caring, proper and compelling to survey and treatment be straightforward. Settle on educated choices about indicative and helpful mediations dependent on understanding data and inclination, archived logical proof and clinical judgment. To make and continue helpful and morally stable associations with patients and with these objectives and destinations are intended to give propelled preparing in the appraisal and malignancy treatment. A goal of the CTCA is to build the cooperation of foundations serving racial/ethnic and additionally underserved networks with disease wellbeing inconsistencies in the nation’s malignant growth examination and preparing venture. Additionally, to grow progressively viable exploration, effort, and instruction programs that will affect ethnic minority and theâ underserved populaces. Corporation’s Ethical Values The jobs of the organization are ensuring their patients start things out, their primary center isn't tied in with battling malignant growth, and it’s about creation sure their patients are agreeable all through treatment. The malignant growth treatment measurements and aftereffects of CTCA show their consistent endeavors to have any kind of effect with regards to nature of their patients. Every one of their emergency clinic furnishes best in class treatment with a committed group which is oncologists, specialists and other wellbeing specialists. Their central goal is to save look for a fix and to keep on keeping their patients feeling great, they don't offer up until they have responses. CTCA is authorize by The Joint Commission (once in the past Joint Commission on Accreditation of Healthcare Organizations, or JCAHO) with Full Standards Compliance. This accreditation choice is granted to a medicinal services association that shows good consistence with pertinent Joint Commission gauges in all presentation zones. The Cancer Center of America realizes that malignant growth patients need their treatment to consolidate the necessities of the entire personâ€physically, genuinely and profoundly. We realize they esteem enormously a multidisciplinary care group that will be receptive to their own needs all through treatment. Organization’s Culture and Ethical Decision-Making The Cancer Treatment Center of America association accepts there is more than one approach to beat malignancy. There are such huge numbers of individuals determined to have disease and don't know what direction to turn, befuddled, and furious. The social of the associations is inviting, caring, and they treat every patient that comes into the middle and gives them all the help that they need. The Cancer Treatment Center treats a wide range of malignancy, and causes you to feel welcome from the principal day you show up. Going to the inside, approached with deference and the ethical choices made by you they are behind you a hundred percent. The middle is a spot that never abandons taking a stab at causing an individual to feel better about their self. The Cancer Treatment Center of America has a dream, and that announcement says â€Å"To be perceived and trusted by individuals living with malignancy as the chief place for recuperating and hope† (Cancer Centers of America, 201 3). Not exclusively does the inside treat people that have malignant growth, yet they additionally teach the individuals who don't know about what disease is. It is an inside for learning also. No patient is turned down when they go to the middle. As indicated by Cancer Treatment Center of America (2013), â€Å"You and your mending are at the focal point of our souls, brains and activities consistently. We rally our group around you, conveying caring, integrative malignancy care for your body, brain and soul. We offer clear data, incredible and careful treatment alternatives, all dependent on your necessities. We respect your fortitude, regard your choices, and offer to share your excursion of recuperating and hope† (Our Promise). Organization’s Ethical Values versus Individual’s Ethical Values It is significant that an association, for example, Cancer of America moral help an individual’s moral worth as a result of a few reasons. In the event that an employee’s moral worth doesn't harmonize with the associations moral worth it can cause expanded feelings of anxiety while playing out their day by day obligations. Also, clashes can emerge because of an individual’s individual moral qualities, which can cause pressure and in the long run lead to work place outrage and antagonistic vibe. Moreover, disappointed representatives with respect to hierarchical worth could accidentally or intentionally damage the organization. For instance, an organization’s moral worth gives the patient’s family the position to choose for the patient since the patient is in a coma. The patient’s relative chooses not to end the patient’s life support in light of the fact that the patient’s family relies upon the patient’s government managed savings reserves. Your individual qualities don't concur with this on the grounds that the patient is ventilator subordinate, non-receptive to treatment, needs neurological capacity and is at death's door. With this case your moral qualities are being influenced. Qualities are the rules that everybody uses to characterize what is correct, acceptable, and just to them. Qualities give direction as it decides the best possible activity versus what is off base. They are our measures, which is the motivation behind why the authoritative worth should coordinate an individual’s values. Social Responsibility The organizer of Cancer Centers of America or CTCA Cancer Treatment Center of America, Richard J. Stephenson, unquestionably felt he had a social obligation regarding every one of those needing care. He felt as though there was insufficient sympathy, consideration and sustaining, to those that were experiencing physical and passionate changes. Since his mom died because of malignant growth, he felt that it was expected to present an overall consideration office that gave medical procedure, chemotherapy, sustenance, mind-body medication, and otherworldly help (Cancer Center of America). Through their site, they have a network Question’s and Answer’s online that is replied by specialists and clinical specialists about inquiries that you have identified with malignant growth. They likewise have a 800 number that you can call with your inquiries identified with your malignancy, area data and their administrations. On their site there are disease survivors stories that you can peruse/watch that really expound on their involvement with the offices. I accept that when you share your vision of improving a person or thing, your strategic how you will arrive and making a guarantee to use every one of your assets to attempt, just attempt, on making somebody else’s life somewhat better, that is obligation in itself. CTCA offers clear data, incredible and intensive treatment choices, all dependent on your requirements. They respect your mental fortitude, regard your choices, and offer to share your excursion of mending and expectation. The Mission of Cancer Treatment Centers of Americaâ ® is the home of integrative and sympathetic malignant growth care. We search constantly for and giving incredible and imaginative treatments to recuperate the entire individual improve personal satisfaction and reestablish trust. The vision at the CTCA is to be perceived and trusted by individuals living with disease as the chief place for recuperating and expectation. Finally, they guarantee you and your mending are at the focal point of our souls, brains and activities consistently. We rally our group around you, conveying caring, integrative malignancy care for your body, psyche and soul (Cancer Center of America). End The Cancer Treatment Centers of America is the home of integrative and humane malignancy care. They will likely serve disease patients with the most ideal consideration, the most cutting edge innovation, the latest examinations, and the most supporting staff. At CTCA they accept there isn't one approach to beat malignancy †there are hundreds. As indicated by Garrett, Baillie, and McGeehan (2010), the human services proficient is obliged to shield patients from hurt as much as is conceivable (Chapter 12). The groups of malignancy specialists incorporate oncologists, specialists and different clinicians who meet routinely to examine the advancement of each patient’s treatment. The moral choices that every individual from the clinical staff make are in the most perfect enthusiasm of the malignant growth patients and their treatment. The Cancer Treatment Center treats a wide range of malignancy, and causes you to feel welcome from the main day you show up. They offer clear data, amazing and exhaustive treatment choices, in view of patient’s needs, as they are at the focal point of the hearts, minds, and consistently activities of the devoted staff (Cancer Treatment Center of America, 2013). References Disease Treatment Centers of America. (2013). R

Medical Devices FDA Essays - Food And Drug Administration

Clinical Devices FDA Attractive Resonance division plans, fabricates, and introduces MRI frameworks and related gear for the overall clinical indicative imaging market. In expansion, Marconi MR imports MRI frameworks from Nordstar (situated in Helsinki, Finland) and introduces them in the United States. Related gear incorporates surface loops and doctor seeing stations. Surface curls are particular transducers, which, when utilized with a MRI machine, produce great pictures of explicit bits of the life structures. MR plans, makes, and introduces surface curls also. Marconi Medical Systems all in all, is a transnational partnership. While holding its quality in the United Stated, MR's items have accomplished worldwide acknowledgment. Qualities in business sectors, for example, Europe and South America have opened ways to Asian nations, for example, Japan and China. MR has a assortment of clients, however centers basically around emergency clinics and imaging focuses. MR clients expect top notch frameworks that are anything but difficult to utilize, have low working cost, high throughput, and can bolster new innovation. A MR framework must give predominant picture quality and offer a scope of imaging procedures to help analysis. Given the significant expense of the hardware ($900,000 all things considered), clients expect easily introduced, simple to work, dependable, low upkeep hardware that gives a strong rate of profitability. To make this potential, Marconi must pass the Food and Drug Administration's (FDA) rigid arrangements and systems for the protected and successful utilization of a clinical gadget. Favorable circumstances of MRI Dissimilar to x-beam based clinical analytic methods, for example, registered tomography, attractive reverberation imaging (MRI) and spectroscopy are procedures that don't utilize ionizing radiation. All things considered, it is viewed as less unsafe than other x-beam imaging procedures. Moreover, since x-beams can just segregate various tissues by electron thickness, which doesn't change extraordinarily between delicate tissues, the infusion of differentiation media is regularly fundamental. In MRI, in any case, there are various tissue explicit parameters which can influence attractive reverberation (MR) signals. One of the most significant favorable circumstances of MRI is its limit with regards to showing delicate tissue differentiate. A case of this limit is the separation between the dim and white matter of the cerebrum that can be achieved with MRI. Picture differentiation can be custom-made to the particular clinical application so explicit sorts of pathology are accentuated. Likewise, since MRI is unhampered by bone, it is particularly gainful in imaging of the cerebrum and spinal line. X-ray likewise has the exceptional capacity to gain pictures in various planes without repositioning the patient. Three-dimensional entertainments of anatomic structure can be acquired. These attributes render MRI a very powerful and significant instrument for delicate tissue imaging. Guidelines Products meeting the meaning of a gadget under the Federal Food, Drug and Cosmetic Act (FD&C Act or the Act) are directed by the Food and Drug Organization (FDA). Clinical gadgets are liable to general controls and other controls in the FD&C Act. General controls of the FD&C Act are the standard prerequisites that apply to all clinical gadget makers. Except if explicitly absolved, clinical gadgets must be appropriately marked and bundled, be cleared for showcasing by the FDA, meet their naming cases, and be fabricated under Good Manufacturing Practices (GMP), which is a commanded quality affirmation framework. FDA manages gadgets to guarantee their security and adequacy. To satisfy arrangements of the FD&C Act, FDA creates rules to control gadgets planned for human use. These principles manage different parts of the structure, clinical assessment, fabricating, bundling, naming, business dispersion, and postmarket observation of gadgets. These guidelines are distributed in the Federal Register. Last guidelines are classified yearly in the Code of Federal Regulations (CFR). What is a Medical Device? The definition of a gadget shows up in area 201(h) of the FD&C Act. A gadget is: ...an instrument, device, execute, machine, invention, embed, in vitro reagent, or other comparative or related article, including a segment, part, or then again frill, which is: perceived in the official National Formulary, or on the other hand the United States Pharmacopeia, or any enhancement to them, planned for use in the conclusion of infection or different conditions, or in the fix, moderation, treatment, or counteraction of ailment, in man or different creatures, or proposed to influence the structure or any capacity of the assemblage of man or different creatures, and which doesn't accomplish any of its essential planned purposes through synthetic activity inside or on the collection of man or different creatures and which isn't needy after being utilized for the accomplishment of any of its essential expected purposes... Accessories and Components Certain parts for example, blood tubing sets, major analytic x-beam parts, and independent programming

BloomReach

BloomReach INTRODUCTIONMartin: Hi. Today we are in  Mountain View  with BloomReach. Ashu, who are you and what do you do?Ashutosh: Im the CTO and co-founder of BloomReach.Martin: When did you start this company and what was the reason for starting it?Ashutosh: So we started BloomReach in late 2008 early 2009. The vision of the company was to actually make the web a lot more relevant and personalized to the people. So like, over the last 10 to 15 years, the amount content of the web has grown by leaps and bounds. The amount of content that is available is huge.And while Google and Facebook after all are trying to make it easy for people to navigate some of that web, what happens is once you leave these portals and land on an international website, whether its Walmart.com or eBay, or Amazon, or even New York Times, finding the content on these websites are huge challenge. The amount of content that exist in any of these websites is more than the entire web, what the entire web was in 1998. So na vigating to that piece of content is really-really hard. What we want to do is to make it very easy for people to find and discover what they are looking for. So we started the company with that vision in mind.Martin: So, Google would be the entry point, and then once people are on the websites automaticallyAshutosh: It could be anything. Today if you look at any,  to build a website, right. very small portion of the people, like 5 10% come directly, and the rest of the people will come either through a social network, through an email, through an affiliate campaign, through Google, through page search campaign, or any other channel.So, people are going to land from where ever, whatever channel they picked. So its not that much about, like what channel they are picking, right. But they are coming from outside, they may land on any individual page of the website and not necessarily the homepage. So, what can you do, what can you do, all you know about that person, from where theyre coming, how they are coming, why theyre coming, and from their past behavior, and you use all that information to see what on your website is the most relevant piece of content for that user at that time and the name of that whole thing.Martin: Understood. So what enabled yourself to start this company based on your professional background?Ashutosh: So what does it take to make this thing happen?One is, like, being at Google, like, they found out how people are navigating the web, what are the challenges that they are running into, what are the struggles they have, right. So that was one big area of pain thing for me.The second is, working at a company like Google, I had access to lots of data, allowed to their systems, so became an expert in that system.And third is, my PhD was in Machine Learning and Data Mining.So, at some level all these things came together, where I could process a large amount of data, to make sense of that data and then present it to the people.Martin: Okay. Great!BUSINESS MODEL OF BLOOMREACHMartin: Lets talk about the business model of BloomReach. As you said, the users come through different channels to the website and then what happens next?Ashutosh: So if you take any website, right, what you want to do is you want to bring people in, you want to keep the people in over there and you want them to come again. So, bring the people in, that is marketing, right.So one focus is, how can you make your marketing a lot more effective bringing more people in.The second, so what have done is, we work at the website to understand how they organize their content. Is their content getting crawled easily or not, is this content in the same language as how people are looking for that content. So for example, the way people will describe a product in Europe is different from the way the will describe it in the  US.But, now if youre reading the content for European audience but launching it in the  US, that wont work or vice versa, right. So you nee d to make sure that language is the same with how people are describing it. So we do a number of things to analyze content to make sure that it is really accessible by various, like either to social networks or search engines or anyone. So that is one focus on the marketing side.And the second thing is, that once you are on the website, the way you navigate the website, you use the navigation search for the website, you go look at it, you go to search pages over there. So we provide a SNAP solution which is Search Navigation and Personalization.And actually, our third product now which is on analytics. What it does is, it helps analyze all the content of a website and the user behavior and it will see whats working and whats not working and what you can do to improve it.So the business model for different products is different. It is the combination of the usage and the performance, like how much customers are using it and what theyre getting out of it.Martin: I totally understood t hat you have this kind of recommendation engine that youre trying to sell and then the analytical part.  Regarding the recommendation, is it that you have some kind of snippets that you just enter or you totally rearrange the whole website and categories, etc.?Ashutosh: It can be both. So depending upon the authentification and what our customers want and will they see the maximum value, it could be a small widget on their website or could be an entire landing page or a combination of both.Martin: And how did you find the first customer?Ashutosh: The initial first few customers are always these early adapters, and either through family and friends. So working with our investors, their relationships, through our personal relationships we found some customers. One of the questions that their value proposition has to be strong enough that even though they understand that a startup is a risky value proposition, but by working with a startup their value is going to be so large if it work s, then Im willing to give it a try.Martin: Can you tell us a little bit more on how the technology behind this works, especially  in terms of the recommendation? So what type of data sets are you taking into account?Ashutosh: Yes, absolutely. As I said, right. Theres a lot of data. So for the data, we look at 3 key sources of a data.One is, any customers that youre working with, we Google and crawl and mine all the data that exist on their website.Second, that is crucial about the data is that broader web. Just to give you a context of why that matters is, if you look at any product as an example, you call a product a certain thing because everyone else calls it that. But any name is meaningless. It is the context of the rest of the web that name become meaningful.  So by crawling the web, were able to understand and associate what each word means or each entity means. And then were able to relate the content of the website.And the third thing that we look at is the users behavior. That ultimately if you’re trying to satisfy the users, you really need to see whether they like certain things or they’re not liking it.And by bringing these 3 things together, the content of a website, understanding of that, understanding of the users behavior, understanding of the product, and then picking the right machine learning algorythms to learn on top of it and collaborative conditions, search and that allows the data processing.Martin: Regarding the analytics product that you are selling, what type of actionable advice can you give your customers based on these insights?Ashutosh: So if you take any website, I mean you guys have one for yourselves.One thing you decide is what to write.The second, once youve written it, have you written it correctly or not. Are you missing things or not, right.Once youve done that, then how you are organizing the content on the website? Are you getting the right users behavior from that or not, right. Are there gaps in the content that youve written?So, we actually give advice on all these things. What to write, how to write it, who to go after, how to lay out everything, so it really fits.What is the purpose of a website or any of these things is connecting the right user to the right piece of content. Its not about, shall I go with email or shall I go with SEO, shall I go with SEM, shall I do page search, shall I build the website, do I do that traffic, no. Our business, in your case, it is a set of articles, for a retailer a set of products, any of those things, right. First is you need to sort out your entry, so we can tell you what is performing, what is not performing, how you should go  sorting  it.Second is, we see youre writing an article. First I tell you, you should write on security, then within security what people are concerned about, how you should be describing that, then how should you be laying it out, to what audience you should be reaching out to, should you be reaching out to the people in a certain age group, certain demographics, or certain psychographics,  what will work, what works? And once youve done all that, what work, what tends to, and help you to predict whats going to happen tomorrow. So we do all of it.Martin: Can you tell us how the revenue model works?Ashutosh: For this product?Martin: For analytics and for the recommendation.Ashutosh: On analytics, it is a function of the amount of the content that people are searching and the amount of the users that we are processing. So, if a website has a large amount of content and a large amount of user base which are a lot more than, because the amount of processing that we have to do and analyze and storage and everything, is a function of that system.Around the recommendation and personalization, on that its a function of the usage, like how much are users getting, are they putting a lot of, are they putting on a few pages. Based on that I mean, it costs us percent to work there. And theres an element of how muc h value they are taking out of it as well.CORPORATE STRATEGYMartin: Lets talk about corporate strategies. What competitive advantage do you perceive of BloomReach over other companies?Ashutosh: So, I think I will expand that slightly more and I say that, as a startup, what is a competitive advantage and how do you build that over them. And theres number of things that you can do. One is when youre starting on day one, it is clearly technology and product. Your product that no one else has, so that is your competitive advantage. All your piece of technology that no one else has.So BloomReach, what we have done is a kind of tools with algorithms that are very-very unique. There are very-very few companies with a handful of people in the world who can do this kind of things. So that is one advantage that we have, that no one else has.The second thing is that, over time the amount of data that we have collected is unique to us. So the customer that we are working with, we have collected their data for the last one year or last 2 years, right. So we know a lot about whats going on. Our starting point is much better than anyone else. The network effect now that we are working with so many retailers as an example, our performance with the next retailer is so much better than it was with the first retailer, the first time. So big data advantage, network effect advantage.And third is, we have a large customer base that gives us the responsibility so that becomes a huge advantage. So you just have a huge footprint and now you can upsell more profitable thing to your customer base.MARKET DEVELOPMENTMartin: In terms of market development, one part of your business is related to SEO and SEM. Can you tell us a little bit more, what implications that your business model have on the total market of SEO and SEM because there are so many SEO agencies out there consulting websites how they should optimize the website and youre doing this somehow automized?Ashutosh: So what peopl e are doing is manually looking at small pieces of content and seeing what can be done over there. Now in that case, most of the time, because like how we can get around and get more traffic. As against as looking at like, why something needs to be done for SEO as an example. So if you have a website, but if you build it in a way that it can not be crawled, I mean that is a fundamental limitation of the way the content is consumed by different web search. So it is not really about SEO, its more around like the basic structure of the website. A simple way, say you have 5 pages, say you have 10 pages on your website. I can come with a link structure, and it will take 9  jumps  to get to the last page. Or if you have a website of a million pages, I can build a link structure with just empty links on our page so that we can get from any page to any page within like 5  jumps.Now, in a crawler based world, you need to make sure that the content is organized properly. Actually fundamental thing that has happened over the last 15 years is, if you go with any standard text book on marketing, it would be about how do you differentiate yourself, how do you stand out in the crowd. Make sense. But in a search based world, you need to me more part of the crowd than the stand out of the crowd. You can define everything that youre doing in a way that is different from how everyone else is calling. But guess what, people are searching based on how everyone else is calling and not how you are calling it. So you want to show up over there. So you need to be as similar to the crowd as possible as against as different from the crowd.So thats the opposite how marketing was in the past. So we are trying to solve those basic problems, which require a lot more data analysis and everything. So its neither competing with the agencies, so I mean, they have their place and they are doing a lot and they are helping. So if you are like, Okay this is the 5 categories that Im worried about, s hare it with the agencies, but if its more around like I want a website and make sure that is working well right over a million pages, no one can do it manually. That is where you need tools. And we have, thats where BloomReach come into place.Martin: Understood. So in terms of market development, you work at Google, what happens if Google enters a similar market like you do, because in addition to your data set, they have all the SEO or search engine data?  Is this some kind of viable threat that you are feeling or not?Ashutosh: I mean, Google has like 20 thousand engineers, sure they can do everything. And so, it is the case with any other company. But the customers that we involved are with, one is we know a lot more about them than anyone else would ever.So, this is a simple thing about, you don’t know what you don’t know. If theres a page that is not getting crawled, you just dont know that, theres nothing you can do about it. I mean, in our case, because we work very close ly with these enterprises, we know about that and we can work surfacing it.  So the amount of data and understanding that there is so much more the than anyone else.But then, if someone wants to get in this space, sure they can and then. But I think the competitive advantage that we have built over them, now we know, for example my customer. We know what has been going on on their website for the last 1.5 years, no one else does. So we will have that big advantage. So the starting point for anyone else would be much lower than ours.ADVICE TO ENTREPRENEURS FROM ASHUTOSH GARG In Mountain View, we meet CTO Cofounder of BloomReach, Ashutosh Garg. He shares his story of how he cofounded this startup and how the current business model works, as well as what the current plans are for near future, and some advice for young entrepreneurs.The transcription of the interview is uploaded below.INTRODUCTIONMartin: Hi. Today we are in  Mountain View  with BloomReach. Ashu, who are you and what do you do?Ashutosh: Im the CTO and co-founder of BloomReach.Martin: When did you start this company and what was the reason for starting it?Ashutosh: So we started BloomReach in late 2008 early 2009. The vision of the company was to actually make the web a lot more relevant and personalized to the people. So like, over the last 10 to 15 years, the amount content of the web has grown by leaps and bounds. The amount of content that is available is huge.And while Google and Facebook after all are trying to make it easy for people to navigate some of that web, what happens is once you leave these portals and land on an international website, whether its Walmart.com or eBay, or Amazon, or even New York Times, finding the content on these websites are huge challenge. The amount of content that exist in any of these websites is more than the entire web, what the entire web was in 1998. So navigating to that piece of content is really-really hard. What we want to do is to make it very easy for people to find and discover what they are looking for. So we started the company with that vision in mind.Martin: So, Google would be the entry point, and then once people are on the websites automaticallyAshutosh: It could be anything. Today if you look at any,  to build a website, right. very small portion of the people, like 5 10% come directly, and the rest of the people will come either through a social network, through an email, through an affiliate campaign, through Google, through page search campaign, or any other channel.So, people are going to land from where e ver, whatever channel they picked. So its not that much about, like what channel they are picking, right. But they are coming from outside, they may land on any individual page of the website and not necessarily the homepage. So, what can you do, what can you do, all you know about that person, from where theyre coming, how they are coming, why theyre coming, and from their past behavior, and you use all that information to see what on your website is the most relevant piece of content for that user at that time and the name of that whole thing.Martin: Understood. So what enabled yourself to start this company based on your professional background?Ashutosh: So what does it take to make this thing happen?One is, like, being at Google, like, they found out how people are navigating the web, what are the challenges that they are running into, what are the struggles they have, right. So that was one big area of pain thing for me.The second is, working at a company like Google, I had acc ess to lots of data, allowed to their systems, so became an expert in that system.And third is, my PhD was in Machine Learning and Data Mining.So, at some level all these things came together, where I could process a large amount of data, to make sense of that data and then present it to the people.Martin: Okay. Great!BUSINESS MODEL OF BLOOMREACHMartin: Lets talk about the business model of BloomReach. As you said, the users come through different channels to the website and then what happens next?Ashutosh: So if you take any website, right, what you want to do is you want to bring people in, you want to keep the people in over there and you want them to come again. So, bring the people in, that is marketing, right.So one focus is, how can you make your marketing a lot more effective bringing more people in.The second, so what have done is, we work at the website to understand how they organize their content. Is their content getting crawled easily or not, is this content in the sam e language as how people are looking for that content. So for example, the way people will describe a product in Europe is different from the way the will describe it in the  US.But, now if youre reading the content for European audience but launching it in the  US, that wont work or vice versa, right. So you need to make sure that language is the same with how people are describing it. So we do a number of things to analyze content to make sure that it is really accessible by various, like either to social networks or search engines or anyone. So that is one focus on the marketing side.And the second thing is, that once you are on the website, the way you navigate the website, you use the navigation search for the website, you go look at it, you go to search pages over there. So we provide a SNAP solution which is Search Navigation and Personalization.And actually, our third product now which is on analytics. What it does is, it helps analyze all the content of a website and the us er behavior and it will see whats working and whats not working and what you can do to improve it.So the business model for different products is different. It is the combination of the usage and the performance, like how much customers are using it and what theyre getting out of it.Martin: I totally understood that you have this kind of recommendation engine that youre trying to sell and then the analytical part.  Regarding the recommendation, is it that you have some kind of snippets that you just enter or you totally rearrange the whole website and categories, etc.?Ashutosh: It can be both. So depending upon the authentification and what our customers want and will they see the maximum value, it could be a small widget on their website or could be an entire landing page or a combination of both.Martin: And how did you find the first customer?Ashutosh: The initial first few customers are always these early adapters, and either through family and friends. So working with our invest ors, their relationships, through our personal relationships we found some customers. One of the questions that their value proposition has to be strong enough that even though they understand that a startup is a risky value proposition, but by working with a startup their value is going to be so large if it works, then Im willing to give it a try.Martin: Can you tell us a little bit more on how the technology behind this works, especially  in terms of the recommendation? So what type of data sets are you taking into account?Ashutosh: Yes, absolutely. As I said, right. Theres a lot of data. So for the data, we look at 3 key sources of a data.One is, any customers that youre working with, we Google and crawl and mine all the data that exist on their website.Second, that is crucial about the data is that broader web. Just to give you a context of why that matters is, if you look at any product as an example, you call a product a certain thing because everyone else calls it that. But a ny name is meaningless. It is the context of the rest of the web that name become meaningful.  So by crawling the web, were able to understand and associate what each word means or each entity means. And then were able to relate the content of the website.And the third thing that we look at is the users behavior. That ultimately if you’re trying to satisfy the users, you really need to see whether they like certain things or they’re not liking it.And by bringing these 3 things together, the content of a website, understanding of that, understanding of the users behavior, understanding of the product, and then picking the right machine learning algorythms to learn on top of it and collaborative conditions, search and that allows the data processing.Martin: Regarding the analytics product that you are selling, what type of actionable advice can you give your customers based on these insights?Ashutosh: So if you take any website, I mean you guys have one for yourselves.One thing yo u decide is what to write.The second, once youve written it, have you written it correctly or not. Are you missing things or not, right.Once youve done that, then how you are organizing the content on the website? Are you getting the right users behavior from that or not, right. Are there gaps in the content that youve written?So, we actually give advice on all these things. What to write, how to write it, who to go after, how to lay out everything, so it really fits.What is the purpose of a website or any of these things is connecting the right user to the right piece of content. Its not about, shall I go with email or shall I go with SEO, shall I go with SEM, shall I do page search, shall I build the website, do I do that traffic, no. Our business, in your case, it is a set of articles, for a retailer a set of products, any of those things, right. First is you need to sort out your entry, so we can tell you what is performing, what is not performing, how you should go  sorting  it .Second is, we see youre writing an article. First I tell you, you should write on security, then within security what people are concerned about, how you should be describing that, then how should you be laying it out, to what audience you should be reaching out to, should you be reaching out to the people in a certain age group, certain demographics, or certain psychographics,  what will work, what works? And once youve done all that, what work, what tends to, and help you to predict whats going to happen tomorrow. So we do all of it.Martin: Can you tell us how the revenue model works?Ashutosh: For this product?Martin: For analytics and for the recommendation.Ashutosh: On analytics, it is a function of the amount of the content that people are searching and the amount of the users that we are processing. So, if a website has a large amount of content and a large amount of user base which are a lot more than, because the amount of processing that we have to do and analyze and stora ge and everything, is a function of that system.Around the recommendation and personalization, on that its a function of the usage, like how much are users getting, are they putting a lot of, are they putting on a few pages. Based on that I mean, it costs us percent to work there. And theres an element of how much value they are taking out of it as well.CORPORATE STRATEGYMartin: Lets talk about corporate strategies. What competitive advantage do you perceive of BloomReach over other companies?Ashutosh: So, I think I will expand that slightly more and I say that, as a startup, what is a competitive advantage and how do you build that over them. And theres number of things that you can do. One is when youre starting on day one, it is clearly technology and product. Your product that no one else has, so that is your competitive advantage. All your piece of technology that no one else has.So BloomReach, what we have done is a kind of tools with algorithms that are very-very unique. Ther e are very-very few companies with a handful of people in the world who can do this kind of things. So that is one advantage that we have, that no one else has.The second thing is that, over time the amount of data that we have collected is unique to us. So the customer that we are working with, we have collected their data for the last one year or last 2 years, right. So we know a lot about whats going on. Our starting point is much better than anyone else. The network effect now that we are working with so many retailers as an example, our performance with the next retailer is so much better than it was with the first retailer, the first time. So big data advantage, network effect advantage.And third is, we have a large customer base that gives us the responsibility so that becomes a huge advantage. So you just have a huge footprint and now you can upsell more profitable thing to your customer base.MARKET DEVELOPMENTMartin: In terms of market development, one part of your business is related to SEO and SEM. Can you tell us a little bit more, what implications that your business model have on the total market of SEO and SEM because there are so many SEO agencies out there consulting websites how they should optimize the website and youre doing this somehow automized?Ashutosh: So what people are doing is manually looking at small pieces of content and seeing what can be done over there. Now in that case, most of the time, because like how we can get around and get more traffic. As against as looking at like, why something needs to be done for SEO as an example. So if you have a website, but if you build it in a way that it can not be crawled, I mean that is a fundamental limitation of the way the content is consumed by different web search. So it is not really about SEO, its more around like the basic structure of the website. A simple way, say you have 5 pages, say you have 10 pages on your website. I can come with a link structure, and it will take 9  jumps  to get to the last page. Or if you have a website of a million pages, I can build a link structure with just empty links on our page so that we can get from any page to any page within like 5  jumps.Now, in a crawler based world, you need to make sure that the content is organized properly. Actually fundamental thing that has happened over the last 15 years is, if you go with any standard text book on marketing, it would be about how do you differentiate yourself, how do you stand out in the crowd. Make sense. But in a search based world, you need to me more part of the crowd than the stand out of the crowd. You can define everything that youre doing in a way that is different from how everyone else is calling. But guess what, people are searching based on how everyone else is calling and not how you are calling it. So you want to show up over there. So you need to be as similar to the crowd as possible as against as different from the crowd.So thats the opposite how marketing was in the past. So we are trying to solve those basic problems, which require a lot more data analysis and everything. So its neither competing with the agencies, so I mean, they have their place and they are doing a lot and they are helping. So if you are like, Okay this is the 5 categories that Im worried about, share it with the agencies, but if its more around like I want a website and make sure that is working well right over a million pages, no one can do it manually. That is where you need tools. And we have, thats where BloomReach come into place.Martin: Understood. So in terms of market development, you work at Google, what happens if Google enters a similar market like you do, because in addition to your data set, they have all the SEO or search engine data?  Is this some kind of viable threat that you are feeling or not?Ashutosh: I mean, Google has like 20 thousand engineers, sure they can do everything. And so, it is the case with any other company. But the customers that w e involved are with, one is we know a lot more about them than anyone else would ever.So, this is a simple thing about, you don’t know what you don’t know. If theres a page that is not getting crawled, you just dont know that, theres nothing you can do about it. I mean, in our case, because we work very closely with these enterprises, we know about that and we can work surfacing it.  So the amount of data and understanding that there is so much more the than anyone else.But then, if someone wants to get in this space, sure they can and then. But I think the competitive advantage that we have built over them, now we know, for example my customer. We know what has been going on on their website for the last 1.5 years, no one else does. So we will have that big advantage. So the starting point for anyone else would be much lower than ours.ADVICE TO ENTREPRENEURS FROM ASHUTOSH GARGMartin: Imagine your little brother comes to you and says, Ashu I want to start a company. Maybe he liv es in  India. What would you recommend him? What should he do and what he shouldnt do?Ashutosh: Do it because youre passionate about something, don’t do it for money or dont do it for a quick outcome. I mean you are an entrepreneur yourself right? Im sure you guys have heard of a startup is a roller coaster ride.Martin: We also have written a post about that.Ashutosh: A startup being a roller coaster ride? And actually a startup is anything but a roller coaster ride. Its not a roller coaster ride. Working in a big company is a roller coaster ride. And let me explain what I mean by that.When you are in a roller coaster, you might be going at 50 miles an hour, 70 miles an hour in that roller coaster for 5 minutes. You know that at the end of 5 minutes the roller caster will stop. Youll be exactly where you sat, you have a harness around you, nothing is going to happen to you, you will get all the jerks, but youll be where you are. Nothing will change. The world will still be the sam e for you, right. Become me, you’ll be thrown around from one project to another, by the end of the month you will get a fat paycheck, thats it. Your check won’t go by more than 10 20 % next year. Thats it.A startup is like driving, you’re in the Bay area, like driving on a 101 and 150 miles an hour. Either youll be the first to reach your destination or you will die, nothing in between. Theres no harness, you dont control anything else on the road. If you succeed, you are the fastest one, youre just not there yet. That is what a startup is. So if you are ready for it.The other thing is that most people, I mean, I meet so many entrepreneurs, they are like, So what are you trying to do? Heres a good idea so Im working on it. Why? Because I want to build WhatsApp for this thing, I want to build Uber for this thing. Are you passionate about it? No, no, but this will have a huge market and customers want this. What are you passionate about? No, but I can make money through this t hing and the VCs are saying that this is a good idea. But have you give it a thought to what you want to do in life?And I think people missed out on that aspect. So you should have a reason why you want to do it, you should have passion behind it. Thats the key thing.Martin: When did you know that your passion is big data, machine learning and maybe search?Ashutosh: I have been doing this for the last 15 18 years. My PhD was in that, my undergrad thesis was in that, my master was in that. So it has been just over time. But the key passion is, how you make life easier for people. Thats starting way to go. And all these are different ways and baby steps you can take.Martin: What other advice would you give your little brother?Ashutosh: I mean this is tough work. You have to be ready to do everything. Like we were discussing earlier right, its not only about like, I like this piece of work or I don’t like this piece of work.You will have to do whatever is needed for you. You are the master in the office but you are also the janitor of the office. You just do everything. So thats one thing.Its a long journey.  You may have an exit in a year, you maybe successful right. You will die with that. And for the next 25 years right. So make sure that youre ready to make that commitment.Other thing is you need to make sure that you have enough support from your family, because in this race, for doing things and achieving our vision sometimes our family has to pay the price. And are they ready for it or not? Because once you are in, theres no looking back. You will have good days, you will have bad days. Are you ready for that?Martin: How did your family support you?Ashutosh: I was on vacation actually last weekend, which was probably the first vacation I took in 2 years. So that is one part of how they have to suffer from this.Martin: Not seeing you.Ashutosh: Not seeing you and youre not being there. But more importantly even when you are there, my wife kept asking me, so what are you thinking right now on the beach and not enjoying it. Do you mind if I quickly go and respond to that email or answer this thing. I mean, its a huge sacrifice. You are just not there for them.Martin: Ashu, thank you very much for your time! And next time you are thinking about starting a company, pick some idea that you are very passionate about. Thank you very much. Great! Thank you very much, Ashu.

Thomas Mill, English Philosopher And Social Reformer

John Stuart Mill, English philosopher and social reformer, one of the most influential figures of the nineteenth century, produced such large philosophical and literary output that we are able to apply many of his ideas and theories into everyday issues and topics. His writing includes a wide range of subjects in ethics, logic, religion, economics, current affairs, and social and political philosophy. His most significant writings include Principles of Political Economy, Utilitarianism, and The Subjection of Women. With strong influences from his father and his father s mentor, Jeremy Bentham, he adopted their ideologies and became a leading figure in utilitarianism. There’s no doubt that utilitarianism can shape public policy, but how affectively it can define moral principles in a universal scale remains a topic of debate. In a series of articles published in Fraser’s Magazine in 1861 John Mill introduced one of his key concepts: Utilitarianism. The theory of utility holds that â€Å"actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure and the absence of pain; by unhappiness, pain and the privation of pleasure .† Actions are judged and condemned good or evil by their outcome. When an action brings the most happiness to the most people, with overall pleasure and little to no pain, said action becomes justified. Utilitarianism can easily be applied to certain issues such asShow MoreRelated Communism Essay2765 Words   |  12 Pageson Communism: A theory and system of social and political organization that was a major force in world politics for much of the 20th century. As a political movement, communism sought to overthrow capitalism through a workers’ revolution and establish a system in which property is owned by the community as a whole rather than by individuals. 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How to Split Strings in Ruby

Unless user input is a single word or number, that input will need to be split  or turned into a list of strings or numbers. For instance, if a program asks for your full name, including middle initial, it will first need to split that input into three separate strings before it can work with your individual first, middle and last name. This is achieved using the String#split method. How String#split Works In its most basic form, String#split takes a single argument: the field delimiter as a string. This delimiter will be removed from the output and an array of strings split on the delimiter will be returned. So, in the following example, assuming the user input their name correctly, you should receive a three-element Array from the split. #!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split( )puts Your first name is #{name.first}puts Your last name is #{name.last} If we run this program and enter a name, well get some expected results. Also, note that name.first and name.last are coincidences. The name variable will be an Array, and those two method calls will be equivalent to name[0] and name[-1] respectively. $ ruby split.rbWhat is your full name? Michael C. MorinYour first name is MichaelYour last name is Morin However,  String#split is a bit smarter than youd think. If the argument to String#split is a string, it does indeed use that as the delimiter, but if the argument is a string with a single space (as we used), then it infers that you want to split on any amount of whitespace  and that you also want to remove any leading whitespace. So, if we were to give it some slightly malformed input such as Michael C. Morin (with extra spaces), then String#split would still do what is expected. However, thats the only special case when you pass a String as the first argument. Regular Expression Delimiters You can also pass a regular expression as the first argument. Here, String#split becomes a bit more flexible. We can also make our little name splitting code a bit smarter. We dont want the period at the end of the middle initial. We know its a middle initial, and the database wont want a period there, so we can remove it while we split. When String#split matches a regular expression, it does the same exact thing as if it had just matched a string delimiter: it takes it out of the output and splits it at that point. So, we can evolve our example a little bit: $ cat split.rb#!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split(/\.?\s/)puts Your first name is #{name.first}puts Your middle initial is #{name[1]}puts Your last name is #{name.last} Default Record Separator Ruby is not really big on special variables that you might find in languages like Perl, but String#split does use one you need to be aware of. This is the default record separator variable, also known as $;. Its a global, something you dont often see in Ruby, so if you change it, it might affect other parts of the code—just be sure to change it back when finished. However, all this variable does is act as the default value for the first argument to String#split. By default, this variable seems to be set to nil. However, if String#splits first argument is nil, it will replace it with a single space string. Zero-Length Delimiters If the delimiter passed to String#split is a zero-length string or regular expression, then String#split will act a bit differently. It will remove nothing at all from the original string and split on every character. This essentially turns the string into an array of equal length containing only one-character strings, one for each character in the string. This can be useful for iterating over the string and was used in pre-1.9.x and pre-1.8.7 (which backported a number of features from 1.9.x) to iterate over characters in a string without worrying about breaking up multi-byte Unicode characters. However, if what you really want to do is iterate over a string, and youre using 1.8.7 or 1.9.x, you should probably use String#each_char instead. #!/usr/bin/env rubystr She turned me into a newt!str.split().each do|c| puts cend Limiting The Length of the Returned Array So back to our name parsing example, what if someone has a space in their last name? For instance, Dutch surnames can often begin with van (meaning of or from). We only really want a 3-element array, so we can use the second argument to String#split that we have so far ignored. The second argument is expected to be a Fixnum. If this argument is positive, at most, that many elements will be filled in the array. So in our case, we would want to pass 3 for this argument. #!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split(/\.?\s/, 3)puts Your first name is #{name.first}puts Your middle initial is #{name[1]}puts Your last name is #{name.last} If we run this again and give it a Dutch name, it will act as expected. $ ruby split.rbWhat is your full name? Vincent Willem van GoghYour first name is VincentYour middle initial is WillemYour last name is van Gogh However, if this argument is negative (any negative number), then there will be no limit on the number of elements in the output array and any trailing delimiters will appear as zero-length strings at the end of the array. This is demonstrated in this IRB snippet: :001 this,is,a,test,,,,.split(,, -1) [this, is, a, test, , , , ]

Online Dating Free Essays

Online Dating â€Å"Are you ready to find the love of your lifer, â€Å"Experience the difference†, â€Å"Someone special is already waiting for you† are all different things you might hear on an online dating commercial, but is it really as good as they say? According to a study conducted by the Washington Post and PC World not even 20% of the connections made on these websites turn into committed relationships. Conventional dating is much safer and efficient than online dating in finding someone one actually wants to be with. Online dating may seem easier than conventional dating, but is that actually true? When diving into the world of online dating one cannot be completely sure that they are actually talking to that person. We will write a custom essay sample on Online Dating or any similar topic only for you Order Now It could be someone acting as another person, or even a sex offender. Over 10% of all online dating users are considered to be sex offenders according to Reuters. Anyone can set up an online dating account whenever they please, and that can turn out to be dangerous because one never truly knows who they are connecting with. Conventional dating on the ther hand is usually much safer and there are multiple benefits to it that online dating doesn’t have. The obvious benefit to conventional dating is that one is with that person face to face. It is very difficult to lie about height, weight, and age if the conversation is face to face, unlike online dating. According to a study most men lie about their height, weight, and income while women usually lie about their weight, physical build, and age. The odds are that your date will not be lying about their physical appearance on a face to face date. How to cite Online Dating, Papers

The Problems and Solutions of Overcrowding in Modern Cities Essay Example

The Problems and Solutions of Overcrowding in Modern Cities Paper The aim of his essay is to discuss the potential problems and solutions in overcrowded cities. Housing problem is the first important issue Which needs to be solved as soon as possible. Modern cities have attracted huge newcomers to seek career opportunity and to fulfill their idealistic or dreams. The capacity Of city accommodation is crucial and thus the government has to develop more lands to build more houses to accommodate the rapidly increasing population. Obviously, it is a huge investment. Developed countries have ample funding to deal With it easily whereas, by contrast, developing countries Will eke out o reach the goal. Even the governments of poor countries are always short of money in house projects so that people have to pave their own way. That is why many cities have slums which are seriously overcrowded, causing other potential health and security problems. Traffic congestion is the second crucial problem in cosmopolitan cities, Beijing, as an evident example, traffic jams occur there nearly every day. The reason is that there are too many private cars in use. According to the report of Institution of China Industrial Research (2010), as to December 2010, there are 4. 7 million automobiles in use in Beijing every day, estimating the number will exceed S million in 2012. Traffic jams add the average commuting time, affect the economic development and cause resource wasting. Thirdly, overcrowded cities need more energy than Nan-crowding cities. As huge number of people flock to big cities to work and live, average density of power and resource need per capita is dramatically increasing, far more than the small cities. We will write a custom essay sample on The Problems and Solutions of Overcrowding in Modern Cities specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Problems and Solutions of Overcrowding in Modern Cities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Problems and Solutions of Overcrowding in Modern Cities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Furthermore, the fact that the labor force from small town floods into gig cities will decrease the average density per person in small town and thus it produces unbalanced society structure. Besides, in many modern overcrowded cities there are a lot of skyscrapers Which need more energy to feed central air- conditioner in order to keep a comfortable status. However, the chiller system Of air-conditioner produces huge heating during the working and the heating will be released directly to the air so that causes the city temperature to increase again, and then, accordingly, the city needs more proverb capacity again to feed the air-conditioner. It sis vicious spiral! Virtually other issues such as unemployment, hospital, sewage rubbish, security and air quality, are also urgent. Even so, air quality among these issues must be the most critical one, Take Chile as an example. During the rapid development from sass to sass Chile experienced misery in air quality. As Edward John (2002) point out, the Chilean standard for IMO is an annual arithmetic mean of 50 GU,mm(micrograms per meter the data exceed the national standard every year between 1989-1992, which is more than double the national standard. Edward, John, If people live in low-quality air for long-term, some potential diseases might be incurred. The problems in overcrowded cities can be solved respectively and Step by Step. Firstly, government must make an investment shift to infrastructures such as house buildings, rubbish disposing sites, broad roads, hospitals and schools. It is widely believed that there should be a precondition the government takes long-term planning and scientific city structure design to relieve the overcrowding. Satellite city is widely believed s a positive way because in these areas there has abundant lands to develop more houses to help evacuate downtown citizens to suburban places where on the assumption that relevant infrastructures should be in shape, for instance, houses, schools, hospitals, business buildings and supermarkets. Thus people in new satellite cities work, shop, receive education and see a doctor there. Secondly, government has to make great efforts to create more jobs for peo ple. Unemployment issue can cause potential dangers, for example, psychological problem of individual, to the society. Particularly crimes are often caused by long-term unemployment or underemployment, Since everyone living in cities needs services such as banking, rental, health care, training, food and drink, so government can proactively create the potential job market to help individual find a job which can feed him at least. Virtually Service industrial is a very huge market and in developed countries usually covers more than two-thirds of its GAP. Developing countries could learn the experience from developed countries. Furthermore, developed countries also can absorb part Of labor force in developing ones. Traditionally, rich Meds could experience skilled labor shortages and welcome capital and talent coming from rich Olds (Bruin et al, 1983, IPPP). Thirdly, governments should invest more money into the public transport to relieve the current traffic jams, and encourage people to take bus by decreasing the ticket price. Subway is another more efficient for commuting and city authority should invest more to add the network of subway. Then people driving private cars will reduce car usage and choose subways to save time. Besides, there are many solutions to solve all sorts of overcrowding robbers. Each overcrowded city has its own history and reasons, so it may need different ideas and ways to resolve them. For example, as for environment, according to Cellular (2011), Plantation showed an example of its urban industrial park, exactly like vertical farm, which produces crops backed by smart systems. This is a positive example for overcrowded city to reduce the green-house emission. Until now, people always blame the overcrowded cities, referring all problems to the cities themselves, and it seems there would be no any advantage to cities. However, Embalming cities misses the point that they can be potential solutions as places where high living standards are achieved with much lower levels of greenhouse gas emissions per person. (Sweatshirts, 2010). Actually modern cities have good financing and talent resources to solve problems mentioned above to reduce the influences caused by overcrowding. As scientific technologies are introduced, city ecosystem may go back to normal. To conclude, overcrowding is a critical issue for the world which causes many serious problems such as housing, transport, jobs and air quality, etc.